Sonic Audio strives to provide fast and friendly service, so that you could build quality audio projects affordably. Some of the items are exclusive to Sonic Craft or are otherwise difficult to obtain in single quantities. The Sonic Craft audio shop was set up to provide a community service to fellow DIYers, not as a profit-generating venture. You get the benefit of economy of scale -- the items are acquired in quantities for lower cost, and are only minimally marked-up to defray project development costs and to cover the expenses of running the shop. As such, Sonic Audio offers very reasonable prices, often below the retail prices of the same items (if applicable) from other large commercial vendors.
Our belief is "anything worth doing is worth doing well". Reactive and resistive components alter audio signals (hopefully for the better), but they will never improve the quality of the input signal. The products that we carry degrade input signal less than others. "A chain is only as strong as its weakest link". In the audio chain, the error of a weak link is multiplicative more than not.
Proper application and execution will play a large role in the success of any project. However, if your goal is the best sounding system possible, it will certainly contain many of the products listed here! Sonic Audio offers friendly technical assistance, and the best prices on the products that we carry.